For this editorial illustration, I responded to Bloomberg Businessweek’s op-ed “Does the World Hate Your Favorite Brands Now?”, which examines the growing global resentment toward American corporations and the shifting emotional relationship consumers have with brands. I translated this tension into a live, code-based illustration that visualizes familiar brand symbols subtly fragmenting and drifting apart—mirroring the instability of trust and identity in a politically charged marketplace. Using code allowed the composition to feel dynamic and unsettled in its digital form, while the print adaptation freezes that same moment of tension into a static, reflective frame. The piece aims to evoke empathy for the everyday consumer caught between personal attachment and cultural backlash, highlighting how branding, nationalism, and emotion intersect in today’s global economy.
Softwares used: Html, CSS, Javascript & Adobe Illustrator